Business & Economics
- © Vilnius University, 2002-2004
- © Brno University of Technology, 2002-2004
- © University of Latvia, 2002-2004
- Iwona Escher
- , works as Assistant in Marketing Department, at Faculty of Economic Sciences and Management, Nicholas Copernicus University, Poland. Her scientific interests mainly concern marketing research and most of all qualitative research. She has 17 scientific publications in her academic career. Since October 2001, she has been in charge of Students’ Scientific Association of Marketing. It assembles current students, as well as Alumni, who apply their marketing knowledge into practice.